In today’s fast-changing commercial display industry, design is no longer just about aesthetics — it’s about function, innovation, and impact. At PRIMA, we believe good design is not a cost, but the foundation of competitiveness in the global market.   Recently recognized as a Provincial Industrial Design Center by the Fujian Department of Industry and Information Technology, PRIMA continues to prove that design excellence and technological innovation can go hand in hand.   From “Made in Xiamen” to “Designed by PRIMA” For decades, PRIMA has focused on the evolution of display technology — from manufacturing excellence to intelligent design integration. Supported by a National Enterprise Technology Center, PRIMA has established a comprehensive Industrial Design Center that brings together a multidisciplinary team of experienced designers and engineers. The team covers the full design chain — from industrial design and structural engineering to user interaction and experience — ensuring that every product is both technically advanced and visually refined. By adopting CAD/CAE/CAM systems early on and integrating 3D simulation and AI-aided design tools, PRIMA has built an ecosystem where creativity and precision work seamlessly together. This capability allows each product concept to evolve from a spark of inspiration into a high-quality, market-ready solution.   Design That Blends Beauty and Function PRIMA’s design philosophy goes beyond form — it’s about creating harmony between aesthetics and usability.Whether in classrooms, corporate spaces, or control centers, every PRIMA product is engineered to enhance the user experience while maintaining a refined, modern appearance. Take the PRIMA Interactive Flat Panel (IFP) as an example: Its sleek, minimalist frame houses powerful hardware and software integration. Google EDLA certification ensures secure, seamless access to educational and productivity apps. The ultra-responsive touch system delivers a natural writing and presentation experience, empowering teachers and teams alike. Meanwhile, the PRIMA Even Bezel Monitor and PRIMA CMS platform work together to provide centralized management, effortless information publishing, and consistent visual performance across diverse environments.   Design as a Growth Engine PRIMA’s design-driven approach is not just a philosophy — it’s a measurable advantage.In 2024, despite global market fluctuations, PRIMA achieved a 30% year-on-year growth, with design-led products accounting for nearly 20% more of total revenue compared to the previous year. This growth is powered by PRIMA’s continuous investment in innovation — from green materials and modular design concepts to AI-driven collaboration and cross-industry design integration.   Looking Ahead: The Next Chapter of Design Innovation Over the next three years, PRIMA plans to: Develop five core industrial design technologies; Launch 8–10 scenario-based products tailored for education, business, and command applications; Expand its international design collaborations to promote sustainable and inclusive design practices. Through these efforts, PRIMA aims to strengthen its global design identity — one that reflects creativity, precision, and human-centered innovation.   Designing the Future, Empowering Possibilities At PRIMA, design is more than what meets the eye — it’s how we connect technology with people, and innovation with purpose.From smart classrooms to collaborative workplaces, PRIMA will continue to turn ideas into intelligent display solutions that inspire creativity and drive progress.

Commercial display manufacturing has long relied on skilled assembly lines and manual quality checks. While effective in the past, this model struggles to meet today’s requirements for large-scale precision, customization, and reliability.   Enter intelligent manufacturing — the integration of AI, robotics, IoT, big data, and cleanroom automation across the production lifecycle. This shift empowers manufacturers to create high-quality samrt displays that are better in quality, richer in functionality, and more consistent at scale.   🌟 How Intelligent Manufacturing Improves Product Quality   1. Precision Assembly for High-Resolution Displays With display sizes and resolutions increasing, even minor misalignments or impurities can affect image clarity. Intelligent automation ensures micron-level alignment, stable lamination, and defect-free bonding — all essential for modern commercial applications.   2. Real-Time Quality Monitoring Advanced sensors and AI-powered vision systems now detect deviations instantly during production, enabling closed-loop quality control. This reduces human error and minimizes defective units from reaching the market.   3. Cleanroom Automation Reduces Contamination In many smart factories, cleanroom environments (such as ISO Class 5–7) are now paired with robotic automation to eliminate dust, fingerprints, and static — leading to purer screens and longer-lasting components.   4. Scalable Customization with Stable Output Whether displays are used in classrooms, control rooms, transportation hubs, or retail environments, intelligent production lines enable batch flexibility without compromising quality, adapting to custom screen formats, brightness levels, and interactivity options.   5. Traceability and Predictive Maintenance Every product unit can now be tracked from materials to final testing, with data collected to support long-term reliability analysis. This supports predictive maintenance, helps reduce return rates, and enhances after-sales performance.   As intelligent manufacturing redefines the standards of commercial display production — from cleaner environments to AI-powered inspection — manufacturers are embracing automation and smart systems to enhance both precision and reliability.   At PRIMA, we are actively aligning with this transformation. Every step of our intelligent manufacturing upgrade — from automated equipment to MES, WMS, and ERP system integration — is driven by one goal: providing customers with consistently superior display quality.