As the festive red lanterns of the Lunar New Year transition into the glowing precision of our production lines, PRIMA officially enters its most ambitious chapter yet. On the 8th day of the New Year (February 25, 2026), our President, Yorkin Shang, shared a vision that resonates far beyond our headquarters: "Gallop Ahead to Forge New Brilliance Together."

The Human Engine: Honoring Our Innovators

At PRIMA, we have always believed that our technological edge is only as sharp as the people behind it. This week, we celebrated the excellence that brought us here.

By presenting the 2025 Annual Excellence Awards on our first day back, we sent a clear message to our global partners: Your projects are managed by the industry’s most dedicated minds. From our Technical Innovation Award laureates—the architects of the stability and cutting-edge features you rely on—to our Outstanding Rising Stars, whose energy drives our rapid growth, every award reflects the high-performance culture at PRIMA. Honoring this diverse talent is our first step toward delivering perfection in 2026.

From ISE 2026 Dialogue to Global Solutions

Fresh from our successful showcase at ISE 2026, our focus for the remainder of Q1 is "Action." During the exhibition, we had the privilege of engaging in deep conversations with partners and visitors about the future of commercial display.

We didn't just listen; we took notes. We collected a wealth of customized requirements and market insights from our global audience. Now, at the PRIMA Information Industrial Park, those dialogues are already being translated into reality. Our facility is fully optimized to transform those specific customer needs into a series of comprehensive, ready-to-ship product solutions. "2026 is the year we bridge the gap between visionary concepts and tangible results," says President Yorkin Shang. We are moving beyond the 'showcase'—we are delivering the future of display to your doorstep.

The Roadmap: Three Pillars of Brilliance

Under the "Galloping Ahead" strategy, PRIMA’s 2026 roadmap rests on three pillars:

• Talent & Technology: Leveraging our "Technical Innovation" winners to push the boundaries of bespoke R&D.

• Agile Manufacturing: Utilizing our Industrial Park to rapidly prototype and mass-produce the custom solutions requested at ISE.

• Global Partnership: Moving beyond the vendor-client relationship to become a strategic co-creator for our international peers.

The energy at PRIMA today is electric. We are moving with the speed and precision of a team that knows exactly where it is headed. To our partners worldwide: the momentum is building, the team is ready, and the vision is clear.

Let’s gallop ahead together and forge new brilliance in 2026.