In today’s fast-changing commercial display industry, design is no longer just about aesthetics — it’s about function, innovation, and impact. At PRIMA, we believe good design is not a cost, but the foundation of competitiveness in the global market.

Recently recognized as a Provincial Industrial Design Center by the Fujian Department of Industry and Information Technology, PRIMA continues to prove that design excellence and technological innovation can go hand in hand.

From “Made in Xiamen” to “Designed by PRIMA”

For decades, PRIMA has focused on the evolution of display technology — from manufacturing excellence to intelligent design integration. Supported by a National Enterprise Technology Center, PRIMA has established a comprehensive Industrial Design Center that brings together a multidisciplinary team of experienced designers and engineers.

The team covers the full design chain — from industrial design and structural engineering to user interaction and experience — ensuring that every product is both technically advanced and visually refined.

By adopting CAD/CAE/CAM systems early on and integrating 3D simulation and AI-aided design tools, PRIMA has built an ecosystem where creativity and precision work seamlessly together. This capability allows each product concept to evolve from a spark of inspiration into a high-quality, market-ready solution.

Design That Blends Beauty and Function

PRIMA’s design philosophy goes beyond form — it’s about creating harmony between aesthetics and usability.
Whether in classrooms, corporate spaces, or control centers, every PRIMA product is engineered to enhance the user experience while maintaining a refined, modern appearance.

Take the PRIMA Interactive Flat Panel (IFP) as an example:

• Its sleek, minimalist frame houses powerful hardware and software integration.

• Google EDLA certification ensures secure, seamless access to educational and productivity apps.

• The ultra-responsive touch system delivers a natural writing and presentation experience, empowering teachers and teams alike.

Meanwhile, the PRIMA Even Bezel Monitor and PRIMA CMS platform work together to provide centralized management, effortless information publishing, and consistent visual performance across diverse environments.

Design as a Growth Engine

PRIMA’s design-driven approach is not just a philosophy — it’s a measurable advantage.
In 2024, despite global market fluctuations, PRIMA achieved a 30% year-on-year growth, with design-led products accounting for nearly 20% more of total revenue compared to the previous year.

This growth is powered by PRIMA’s continuous investment in innovation — from green materials and modular design concepts to AI-driven collaboration and cross-industry design integration.

Looking Ahead: The Next Chapter of Design Innovation

Over the next three years, PRIMA plans to:

• Develop five core industrial design technologies;

• Launch 8–10 scenario-based products tailored for education, business, and command applications;

• Expand its international design collaborations to promote sustainable and inclusive design practices.

Through these efforts, PRIMA aims to strengthen its global design identity — one that reflects creativity, precision, and human-centered innovation.

Designing the Future, Empowering Possibilities

At PRIMA, design is more than what meets the eye — it’s how we connect technology with people, and innovation with purpose.
From smart classrooms to collaborative workplaces, PRIMA will continue to turn ideas into intelligent display solutions that inspire creativity and drive progress.